Jog over to Super Jock ‘n Jill (7210 E Green Lake Dr N) starting between 5:30 and 6:00 tonight to meet Geoff Hollister and purchase his insightful and humorous book, Out of Nowhere: The Inside Story of How Nike Marketed the Culture of Running.

Here are the editorial reviews from Amazon:

Product Description
How does a boy from a small Oregon farm town get swept up in the politics of his chosen sport? Out of Nowhere takes the reader along on Geoff Hollister’s 33 year journey at the center of Nike, the company that would change not only the world of athletic shoes and apparel but the business of sport itself.

Nike began with a handshake and a few hundred dollars passed between Phil Knight and legendary track coach Bill Bowerman. Hollister was coached by him at the University of Oregon and was Bowerman’s pick as Nike’s third employee. Before he had even graduated Hollister began selling shoes out of the trunk of his car for Blue Ribbon Sports, the company that became Nike. Out of Nowhere provides an inside look for the entrepreneur, from someone who experienced the humble beginnings, lived and breathed the first 33 years of Nike, now the largest sports and fitness company in the world. Hollister takes you on the roller coaster ride of success and failure.

About the Author
Geoff Hollister retired from NIKE in 2001, the longest tenured NIKE employee of 33 years. He remains a consultant to the company. He joined the parent company, Blue Ribbon Sports, while still a Junior Art Major at the University of Oregon. He competed in the steeplechase for the legendary Bill Bowerman. Starting in retail, selling out of the trunk of his car, he started NIKE’s sports marketing and Olympic programs, designed product, produced documentary films and remains one of NIKE’s historians.

Thanks to Horseknuckle for this tip.